RBI

2 - 10 Company Users

14 Agencies

    9 Projects

Agency Statistics

Locations

  • Los Angeles (2)
  • Cleveland (1)
  • San Francisco (1)

Diversity

  • Women-Owned (1)
  • Minority-Owned (1)

Top Services

  • Advertising (3)
  • Digital Strategy (2)
  • Video Production (2)
  • Marketing Strategy (2)
  • Mobile (2)

Agency Sizes

By Staff Headcount
2 - 1010 - 4950 - 100100+0.20.00.46%38%13%44%
Want to See More Statistics? Sign Up.

Agencies Working With RBI

Show All 14 Agencies

RBI's Agency Projects

Media Case Study
When Firehouse Subs hired us, their business was anything but on fire. Sales had been on the decline in recent years despite expanding their franchise network. With their rapidly growing restaurant footprint, a huge disparity existed with the maturity of each market. New and less established markets were struggling to find success against competitors already entrenched in each market – competitors who were outspending Firehouse on a five to one scale. Subway alone was investing 16 times more in media. In the past, Firehouse Subs relied heavily on broadcast. But we knew if we were going to win in this highly competitive space, we were going to have to take a different, more focused approach. We knew that in order to be part of their daily meal decision times, we’d have to use multiple media channels. We also knew that mobile phones are our target’s primary tool to research and make restaurant decisions. And that guests will only drive 8-10 minutes for a sandwich. To further focus our plans, lunch represented the strongest return on investment. To build a plan that delivered 70% of impressions within the restaurants’ trade radius, we used a complementary media mix of national cable television, terrestrial radio, streaming video, connected TV, mobile display, paid search, and social. We deliberately tailored each channel to drive the most efficient and effective visits to Firehouse Sub restaurants. We conducted foot-traffic measurement through third party services to measure how each channel is driving restaurant visits. Across streaming video, connected TV, and mobile, there are more than one and a half million visits per quarter attributed to our media activity. That number has increased every quarter as we continue to optimize the campaign. Mobile cost per store visit improved 92% in just a single quarter. And by segmenting YouTube audiences and optimizing toward those that were converting to in-store customers at the DMA level, Google campaigns saw a 420% increase in store visits year over year, with a 50% reduction in cost. But how did that shift in media strategy impact the most important metric of all, sales? In one year, Firehouse Subs sales have grown 6.2% and transactions have increased 6.9%. With the second highest average unit volume growth in its 24 year history – all while the industry’s sales are flat and visitation is declining. Firehouse Subs, a restaurant founded and owned by first responders, is hot again.
Client:Firehouse Subs
  • Media
Burger King Belarus
Mobile app development for a world-famous restaurant chain Burger King (Belarus). The app should have an ordering feature for delivery and pick-up. Also, it should go with online payments, identification of users geolocation, personal coupons, deals and specials, accumulative discounts. Users sign up and verify via SMS validation or social networks.
Client:Burger King
  • Mobile
  • E-Commerce
  • Web
McWhopper
To raise awareness for world peace day and increase brand affinity for Burger King, Y&R New Zealand set out to create a new symbol of peace.
Client:Burger King
  • Branding
  • Advertising
Tim Hortons - Roll Up The Rim To Win : Digital
Roll Up The Rim To Win’s (RUTR) online contest is positioned as another way for customers to win prizes, complementing the in-restaurant cup-rolling component. For the first time in years the online game will be updated. Roll Up Roulette will now be replaced with a virtual cup rim roll, realigning the online game with the in-restaurant physical cup game. In addition to the new game, we introduced instant hot beverage prizing this year along with the larger prizing tiers.
Client:Tim Hortons
  • Gaming
  • Mobile
  • Digital Strategy
Launch for Burger King
Event launch accompanied by a photo exhibition of the new Mexico No Artificial campaign at the Museum Archive of Photography. Curation and logistical support for the photo exhibition for a complete month
Client:Burger King
    Burger King
    Burger King
    Web site is for burger king app
    Client:Burger King
    • Branding
    • Web Development
    • Design Strategy
    Firehouse Subs
    Hero of All Subs
    Integrated campaign features a new brand character imagining himself in humorous twists on the heroic things firefighters do, all the while extolling the virtues of Firehouse Subs – the Hero of All Subs.
    Client:Firehouse Subs
      Burger King
      Burger King Chicken Fries launch
      By January 2014, we noticed a unique trend happening in social. People were talking non-stop about a snackable, “crave-worthy” menu item that Burger King had discontinued nearly two years prior: Chicken Fries.Our idea was simple: We would create a movement by bringing back a product that teens and young millennials have been crying out for, and give them all the credit.
      Client:Burger King
      • Media
      • Content Marketing
      • Word of Mouth (WOMM)
      Show All 9 Projects