Out of the Box
Millennials are averse to feeling boxed in by traditional media and messaging, especially when it comes to shopping. They’re used to shopping for almost everything on their phone—except for household essentials.
To overcome low category engagement and grow online sales with millennials, we created an integrated, fully digital campaign featuring Olympic snowboarder Louie Vito, driving sales with emerging e-retailer, Boxed.com.
The campaign included entertaining videos, e-blasts, social posts and digital media, and earned a 2019 Effie Award.
Client:Procter & Gamble
- Shopper Marketing
- E-Commerce
- Marketing Strategy